As it has become traditional from year to year, once again Havana gathers lovers and followers of the Habano, in what constitutes a party of friends around the same common interest. This edition is another step in the projection of Habanos, S.A. to develop products adapted to the demands and needs of the market, with high category and exclusivity; and it includes in its Program the global releases of its new vitolas.
Around 1,500 participants from 80 countries attend this world event, a stage to analyze results, get in contact with vegueros and torcedores in the field and factories; participate directly in the presentation and tasting of the new Habanos, share ideas and marketing strategies that guarantee availability and variety in the market.
The Festival is the best spokesperson of the excellence and fundamentals of Habano quality, it is a wonderful opportunity to receive friends and open the doors of their own world more than centennial, making them participants in its history, successes and projections, as a great family that It is only one week in the year and also takes the opportunity to honor the most emblematic product of the Island, along with international personalities from the world of culture, haute cuisine, cinema, fashion and the arts in general that always appear for Havana these days.
From February 18 to 22, Havana becomes the stage par excellence to confirm the indisputable leadership and deep-rooted tradition of Cuba in the production and marketing of premium cigars, enjoy tastings and associations of Habanos with other products of great world prestige; visit factories and vegas, during five days of exchange, celebration and party spirit, among producers, distributors and marketers of what is considered, without discussion, one of the symbols of this land and expression of true art.